For every company and brands, it is very much important to do the advertisement of their product. Through advertisement consumers will able to know about the products, its advantages, disadvantages, its cost and brand. We may not get much information about the particular product without its advertisement.
For the advertisement of our commodity, we should know that which kind of advertisement is applicable for a particular commodity. So, for that we should have some basic general knowledge on advertisement. Below given Multiple Choice Questions and Answers will help you to get some knowledge on advertisement.
Answers are in BOLD
#1. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
#2. For making advertisement s more effective, the manufacturers improve _____________and launch new products.
#3. Advertisement through radio was very popular till the middle of last century because of _______________.
More popular than newspaper
Cost of advertisement
#4. It is advisable to use ____________________ as a source of advertising.
#5. To introduce the new products to world of consumers is the main goal of
Boost the sales
#6. __________________ is the most recent and effective medium of advertisement
#7. Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between _________________________.
Jobber and wholesaler
Buyer and customer
Market manager and salesman
Marketer and retailer
#8. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of
#9. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate
#10. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.
Sale of old products
Sale of interior products
Sale of large products
Sale of products
#11. Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.
#12. Direct mail advertising is suitable in case of
#13. _________________ in advertisement means of providing complete information about the product and its uses to the society.
#14. Pioneer advertising, consumer advertising and product advertising are
Marketing decisions in advertising
Types of advertising
Objective of advertising
#15. Advertising creates employment as it increases the volume of sales and ___________________________
#16. The best advertisement is
A satisfied customer
#17. Lower costs, greater global advertising coordination consistent worldwide image are the ______________________ of international marketing decision.
#18. “Through newspaper any firm can reach literate customers only”. It’s a
Drawback of newspaper
Advantage of newspaper
Nothing related to illiterate customers
No problem in such advertising
#19. Which of the following is the most popular print media available to advertiser?
#20. Advertising involves dissemination of information about a produce, service to induce people to take actions
#21. Advertising is a non-personal process but must be written or printed in words
________________________advertise and helps in the sale of the product.
#22. The advertisement of newspaper has a very short life span of
Article last re-published on July 28, 2020.