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Fitbit Mission Statement 2023 | Fitbit Mission & Vision Analysis

Fitbit Mission and Vision Statements Analysis

Fitbit is a well-known technology company that specializes in fitness products and experiences. Their mission statement, “To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be,” highlights their commitment to improving the lives of their customers and exceeding their expectations.

Fitbit’s primary focus, as reflected in the first component of their mission statement, is to provide products and experiences that inspire and empower people to live healthier and more active lives. The company is dedicated to designing innovative products that promote healthy solutions and enhance the quality of life of its users. The second component of their mission statement emphasizes their commitment to exceeding their customers’ expectations by expanding their product range to include advanced tools for monitoring vital health indicators such as heart rate, as well as providing premium services like training and guidance.

Fitbit’s mission statement is a testament to their dedication to improving the lives of their customers through innovative technology and empowering experiences. They continuously strive to meet and exceed their customers’ expectations by providing quality products and services that promote health and wellness.


Fitbit is an American technology-related corporation that has gained a competitive edge due to its mission and vision statements. The company was established in 2007, and its corporate vision statement sets a desired future achievement. Fitbit’s vision statement aims to be a leader in the innovation of specific products in demand. Its corporate mission statement outlines the steps or strategies that the management should implement to grow the firm. The mission statement emphasizes on aligning all its work with the needs of the market to ensure that it satisfies them sufficiently. Fitbit’s core values have also played a significant role in the company’s success.

Fitbit’s mission statement is “To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.” This statement prioritizes the company’s focus on improving lives and exceeding expectations. Fitbit achieves the first component by designing products that boost health solutions and lead to an improved quality of life. The company has expanded its scope to not only produce basic fitness tracking products but also more advanced tools for monitoring the performance of vital parts such as heart rate. Fitbit also provides special training and guidance services to premium members.

Fitbit’s vision and mission statements have helped the company maintain its focus on delivering innovative products that consumers love. The company remains updated in the industry and values the specific needs and requirements of its customers in the design of items. This strategy has seen the company’s innovativeness rise beyond expectations, and its products are some of the best-rated in the market. By focusing on innovation and valuing consumer needs, Fitbit has become a company of choice for everyone.

Core Values

Fitbit’s core values are at the heart of its success. These values include “innovation, customer-first, honesty, respect, integrity, and perseverance.” The company is committed to promoting the principles of wearing and caring for its products, as evidenced by these values. Fitbit places a high value on innovation, constantly seeking to develop new and unique products to meet the evolving needs of its customers. At the same time, the company is dedicated to putting its customers first, ensuring their satisfaction with every purchase. Fitbit also prioritizes honesty, respect, integrity, and perseverance in all of its operations, creating an environment that fosters growth and development for both individuals and the company as a whole.

Fitbit Mission Statement History

Fitbit’s mission statement has remained consistent throughout the years, including in 2020 and 2021.