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Puma Mission Statement 2023 | Puma Mission & Vision Analysis

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Puma Mission and Vision Statements Analysis

Puma, a global sports brand, has a mission statement that focuses on being the fastest in the industry. Its mission is to stay ahead of its competitors by constantly adapting to market trends and maximizing efficiency. The statement is composed of two main components: being the fastest sports brand and having a global reach.

Puma’s emphasis on being the fastest sports brand is reflected in its mantra, “Forever Faster.” The company strives to maintain its leadership position by promoting creativity and ensuring high-quality products and services. Additionally, it seeks to expand its market reach by continually entering new markets and globalizing its brand.

Puma’s mission statement underscores its commitment to being a global sports brand with a strong focus on speed, innovation, and excellence. The company’s dedication to these values has propelled it to become one of the most recognized and respected brands in the sports industry.


Additionally, Puma is dedicated to using sustainable practices and materials in the manufacturing of its products, as it strives to minimize its environmental impact. The company’s commitment to sustainability is reflected in its “PUMAVision” program, which focuses on social and environmental responsibility, transparency, and innovation.

Puma has always been a frontrunner in innovation and design, which is evident in its products. The company values innovation as one of its core values. By encouraging innovation, Puma is constantly coming up with new ideas and designs that cater to the needs of its customers. This, in turn, helps the company maintain its leadership position in the market.

In conclusion, Puma’s mission and vision statements, together with its core values, are the driving force behind the company’s success. By prioritizing innovation, sustainability, and quality, Puma continues to maintain its position as one of the leading sportswear brands in the world.

Core Values

Puma’s core values encompass “bravery, confidence, determination, and joy.” These values reflect the company’s commitment to fostering a culture of excellence and determination. Puma draws inspiration from the world’s top athletes to inspire and motivate its employees to achieve their best. By instilling these values into its brand, Puma has created a unique identity that sets it apart from its competitors.

Puma Mission Statement History

Puma’s mission statement has remained unchanged in the years 2020 and 2021.